AUDIENCE DEMOGRAPHICS	Viewer Traffic Each location averages 10,000-40,000 patrons per month. Call for specific location traffic estimates and demographics. Gender 51% male / 49% female Age Group 21-24 = 30% 25-34 = 35% 35-49 = 35%
CPM (Cost Per Thousand Viewers)	Average CPM is $3.33
RESEARCH SUPPORTED	All relevant studies conclude that the ability of restroom advertising to target certain groups by age, gender, income level, or lifestyle are its greatest strengths over other available media. Arizona State University Study Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction. Rice University Study Retention of impressions generated by restroom advertising was found to be "on average" 40% stronger than impressions generated by other media. Also, the unusual and unexpected nature of restroom advertising "commands focal levels of attention" thus enabl ing better comprehension and longer lasting impressions. Customers spend "significant time" reading restroom ads with no distractions. "On average, females spend 1.45 minutes and males spend 1.35 minutes." Barbour & Monroe Marketing Research Studies Of restroom advertising viewers, 98.9% reacted positively or neutral to seeing ads in the restroom facilities. Market Intelligence Media Research When restroom advertising viewers are shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate.
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1816 NE Alberta St 7th Floor, Portland, OR 97211 | Tel: 503.221.9893 | Toll Free: 888.926.3535 | Fax: 503.296.2196