• Indoor restroom advertisements generate as many as 15,000 gross viewer impressions per month.
• Average CPM (cost per thousand viewers) is $3.33.
RESEARCH SUPPORTED
All relevant studies conclude that the ability of restroom advertising to target certain groups by age, gender, income level, or lifestyle are its greatest strengths over other available media. Arizona State University Study Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction.
Rice University Study
Retention of impressions generated by restroom advertising was found to be on average
40% stronger than impressions generated by other media. Also, the unusual and unexpected nature of restroom advertising
commands focal levels of attention
thus enabling better comprehension and longer lasting impressions. Customers spend significant time
reading restroom ads with no distractions.
On average, females spend 1.45 minutes and males spend 1.35 minutes.
Market Intelligence Media Research
When restroom advertising viewers are shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate.
Audience Lifesytle Facts
Audience Activities