Restroom Advertising is naturally an effective medium for targeting strictly
male or female audiences.
If you went to the restroom three times, you’d read it again and again. Not only can
indoor billboards reach a very discerning customer, but they’ve got that customer’s undivided attention.
It’s the ultimate in niche marketing...advertisers can easily target according to gender...they are
reaching an audience that has disposable income.
Rest assured people have to read your ad...market studies have proven it to be effective.
One of the challenges for advertisers is breaking through the clutter. Consumers
are learning to dial it out. So advertisers are beginning to look for unique oppurtunities to be in the right place at the right time.