Why It Works


Value • Each indoor-restroom poster generates between 5,000-15,000 gross viewer impressions per month with an average CPM (cost per thousand viewers) range of $3.33-$10.00

Dwell Time • Time spent in front of a Water Closet Media ad poster is between 30 seconds to 4 minutes with an average uninterrupted “dwell time” of 2.5 minutes.

Target • Precise segmentation targets your customers by age, gender, lifestyle, income, and neighborhood.

Eye Level • They can’t look away. Framed ads are typically mounted above the urinals in the men's rooms, inside the stall doors in ladies' rooms, or in common areas in both.

Social Media • Indoor advertising is social media for a hard to reach audience. Your brand resonates with target customers in social, positive settings while they are going out, working out, and spending money.

Local • Your campaign will be associated with respected regional brands in local venues throughout Portland, the Willamette Valley, and SW Washington.

National Options • Water Closet Media is a founding member of the Indoor Billboard Advertising Association (IBAA), which sets industry standards for indoor-restroom advertising in the US and Canada. Contact us to place campaigns nationwide with our trusted IBAA partners.